EMPLOYER BRANDING AS MODERATORi� Training and development, employer branding and organisational performanceHypothesis 3(H3)� Talent engagement will positively influence organisational performance�There is a significant body of research that supports the link between talent engagement and organizational performance. For example, a study by Gallup found that engaged employees are 21% more productive than disengaged employees. They are also more likely to have higher customer satisfaction ratings and lower turnover rates. The impact of talent engagement on organizational performance can be seen in a number of areas, including:Engaged employees are more likely to be productive and efficient in their work. They are also more likely to go the extra mile and take on new challenges; They are also more likely to share their ideas with others and help to drive innovation within the organization.; In terms of customer satisfaction, engaged employees are more likely to provide excellent customer service. They are also more likely to be knowledgeable about the organization’s products or services and be able to answer customer questions effectively. Overall, talent engagement is a key factor in organizational performance. By creating a workplace where employees are engaged and motivated, organizations can improve their productivity, innovation, customer satisfaction, and bottom line (Kravariti et al., 2023). Considering the above arguments, Hypothesis 3 (H3) was proposed: Employer branding is the process of creating a positive image of an organization as an employer. It includes factors such as the organization’s reputation, its values, and its commitment to employee development. Training and development are the process of providing employees with the skills and knowledge they need to perform their jobs effectively. It can include formal training programs, on-the-job training, and mentoring. When employees have a positive perception of their employer, they are more likely to be engaged in their work and to stay with the organization. This can lead to increased productivity, innovation, and customer satisfaction.Training and development can also help to improve employee engagement and retention. When employees are given opportunities to learn new skills and develop their careers, they are more likely to feel valued and appreciated. This can lead to increased job satisfaction and a lower turnover rate. In addition, training and development can help to improve organizational performance by increasing employee productivity, improving employee morale, reducing employee turnover, enhancing employee skills and knowledge, promoting innovation and creativity and Improving customer service. The effect of training and development on organizational performance can be moderated by employer branding. When employees have a positive perception of their employer, they are more likely to be motivated to participate in training and development programs. They are also more likely to see the value of training and development and to believe that it will help them to improve their skills and knowledge. As a result, organisations with strong employer branding are more likely to see a positive return on their investment in training and development. The training and development programs will be more effective in improving employee skills and knowledge, which will lead to increased productivity, innovation, and customer satisfaction. This, in turn, will lead to improved organisational performance. An organisation with a strong employer brand is more likely to attract and retain top talent. This means that the organization will have a workforce that is more skilled and knowledgeable, which can lead to increased productivity. An organization with a strong employer brand is more likely to have a positive work environment. This means that employees are more likely to be engaged in their work and to be motivated to learn new skills. This can lead to increased innovation and creativity. An organization with a strong employer brand is more likely to be customer-focused. This means that employees are more likely to be motivated to provide excellent customer service. This can lead to increased customer satisfaction. Overall, employer branding 110
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